Planning permits have been filed for a temporary building wrap-around the Nike store at 278 Post Street across from Union Square, San Francisco. The billboard is proposed as a celebration of the NBA All-Star Game coming to Chase Center next month. Colliers Inc. is the property owner.
278 Post Street, illustration via Nike San Francisco
278 Post Street floor plans, illustration via Nike San Francisco
The planning application estimates that the project will cost around $50,000. Plans write that the billboard is “non-invasive, tension-held, and would not require any destructive attachments to the building.” Installation is expected to occur from February 10th through 12th and be live from February 13th through 18th. The exhibition game will occur at the San Francisco Chase Center on Sunday, February 16th.
The seven-story building was constructed in 1910 with a mix of Renaissance and Baroque influences and was designed by Willis Polk at Daniel H. Burnham & Co. The 1974 field notes from city staff describe the structure as “very important to the Union Square,” praising its relationship with surrounding buildings and its importance as a contribution to the cluster.
278 Post Street billboard size, illustration via Nike San Francisco
Nike has occupied the corner building on Union Square since early 1997. City records show the property last sold in 1998 for $52.12 million.
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A billboard will a big mistake, they better have funds to return building to it’s original state!
Wait, they’re not going to play? I’m cancelling my flight immediately!