Rendering For 26-Story 777 Sutter Street, San Francisco

777 Sutter Street aerial view, rendering by Forma777 Sutter Street aerial view, rendering by Forma

New illustrations have been published alongside formal permit applications for the 26-story infill tower at 777 Sutter Street in Lower Nob Hill, San Francisco. The mixed-use plans have utilized state laws to increase residential capacity and achieve an impressive overall height from the decade-closed Fleur De Lys restaurant location. Forma is the project sponsor and architect.

The 240-foot tall structure will yield around 44,650 square feet for housing and 1,500 square feet for commercial retail. Parking will be included for 36 bicycles and no vehicles, a decision that will help reduce traffic and support public transit.

777 Sutter Street facade elevation, illustration by Forma

777 Sutter Street facade elevation, illustration by Forma

777 Sutter Street site context, illustration by Forma

777 Sutter Street site context, illustration by Forma

Of the 36 units, six will be designated as affordable housing. The residences will be deed-restricted to be affordable to three low-income and three middle-income households. Unit types will vary with two one-bedrooms, 10 three-bedrooms, nine four-bedrooms, and 15 five-bedrooms.

Forma is responsible for the design. Illustrations show the exterior clad with columns of curtain-wall glass and reddish fiber-cement panels with a vertical alternating pattern.

City records show the property last sold in 2017 for nearly $1.53 million. The tiny 0.08-acre lot is located along Sutter Street. Future residents will be just four blocks from Union Square and three blocks from the hilltop Huntington Park.

777 Sutter Street vertical cross-section, illustration by Forma

777 Sutter Street vertical cross-section, illustration by Forma

777 Sutter Street, image via Google Street View

777 Sutter Street, image via Google Street View

Construction is expected to cost around $28.5 million. The application states that construction is estimated to start in September of this year, though this date is ambitious for a proposal that is still awaiting approval.

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8 Comments on "Rendering For 26-Story 777 Sutter Street, San Francisco"

  1. Skinny sexy slim thang.

    It ain’t gorgeous, but 36 units where none used to exist is a wonderful ratio. It’s a shame we have to use cautious optimism when discussing project start dates.

  2. Panhandle Pro | March 11, 2025 at 8:45 am | Reply

    America needs more of this kind of building. “10 three-bedrooms, nine four-bedrooms, and 15 five-bedrooms.” We need to make living in multi-unit building like this a real alternative to the white picket fence, American dream, single family home. To do that, we need more four and five bedroom units where a family can be raised, or perhaps where a wealthy couple can live with a home office and a guest bedroom. We need more full-floor flats and 2,000-3,000 square foot units that are real alternatives to single family homes. Incredible views, incredible natural light, no maintenance with a lot of amenities, you can sell this as a viable alternative…but the square footage needs to be there…

  3. +1 and +1. Love to see the density and the height.
    I would be curious to see what the floor plates look like. Must be just one or two units per floor. That will come at a pretty penny and high rents.

  4. These will be very nice floor-through condos!

  5. This is great news with many stories and units for such a small lot size!!

  6. Do you know what 3,4,5 bedrooms cost in a City? In New York, minimum is $3-10. Yes, millions, of course, but we billionaires know that automatically.

    This piece of crap completely ruins the two buildings on either side. It will do nothing to help affordable housing, since the six affordable units will mean nothing as more and more affordable housing is needed. And, of course, forget about any more Federal funds for affordable housing, unless new (old) tax breaks are created for it.

    • Panhandle Pro | March 11, 2025 at 5:44 pm | Reply

      Every time a wealthy couple or family moves into a five bedroom tower condo like this, that’s one fewer family trying to buy and teardown a starter home in Bernal. High end units being filled up reduces competition for more mid-range units for everyone else. I’m stunned at how many people deny this basic logic.

  7. More family sized housing, near public transit, with bike parking(hopefully charging ports for ebikes), with some units deeded affordable is great, exactly what we need.

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