77 Beale Street

Cropped view of the new rendering for 50 Main Street from Yerba Buena Island, rendering by Foster + Partners courtesy Hines

Reduced Height, New Renderings for 50 Main Street in Atlas Block, San Francisco

5:30 am on June 1, 2022 By Andrew Nelson

The proposed 50 Main Street tower has shrunk by 74 feet. Hines has published new plans for the city’s potential second-tallest skyscraper, following San Francisco Planning Department recommendations. The updated plans show that 50 Main Street is now proposed to rise 992 feet tall, which does still retain its position as the city’s second-tallest building. Along with this revelation, the documents provide new insight into the Atlas Block campus. Foster + Partners is the architect for 50 Main Street.

200 Mission Street, formerly 77 Beale, rendering by Pickard Chilton

Dramatic Renderings Revealed for 200 Mission Street Campus in SoMa, San Francisco

5:30 am on September 16, 2021 By Andrew Nelson

Hines has filed a preliminary project application revealing for the first time plans to dramatically redevelop the 3.5-acre former PG&E complex, including the tower at 77 Beale Street in SoMa, San Francisco. The proposal includes office modernization, a new residential building at 50 Main Street, and a public-oriented street level. Most dramatically, the 35-story tower will be reskinned with a curtain-wall design by Pickard Chilton.

77 Beale Street full tower, image by Andrew Campbell Nelson

Number 33: The Peregrine Falcon-topped 77 Beale Street, SoMa, San Francisco

5:30 am on May 20, 2021 By Andrew Nelson

The 33rd tallest skyscraper in the Bay Area planned or built is 77 Beale Street, a 492-foot tall office building serving as the headquarters for the Pacific Gas & Electric Corporation in SoMa, San Francisco. Construction on the building started in the late 1960s and finished with its opening in 1971. Hertzka and Knowles are responsible for the architecture and design.

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77 Beale Street

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