Formal permits have been filed for the 67-story skyscraper at 10 South Van Ness Avenue in San Francisco. This application shows a remarkable increase of over a hundred apartments compared with the preliminary permits filed last October, with a rooftop height adjustment that would make it the fourth-tallest building in the city. Florida-based Crescent Heights is the project developer.

10 South Van Ness Avenue floor plans, illustration by Arcadis
If built today, the 780-foot project would be the fourth tallest building in San Francisco, with the latest adjustments poised to usurp the 779-foot tall landmark office block, formerly known as the Bank of America Center, at 555 California Street. However, the plans have competition in the city’s admittedly lethargic pipeline, including an 844-foot tall residential tower at 524 Howard Street and a potential supertall at 50 Main Street. Two plans currently on hold that could be taller include the 806-foot mixed-use tower at 550 Howard Street and the infamous 910-foot Oceanwide Center.
The proposed 780-foot-tall skyscraper would yield around 1.68 million square feet, with nearly 1.5 million square feet of housing, 18,570 square feet of retail, 66,230 square feet for parking, and 32,230 square feet of public open space. Parking will be provided for 283 cars in a two-level basement garage and additional space for 418 bicycles.
The complex will include 1,104 apartments, of which 84 will be designated affordable housing. Unit types will vary, with 137 studios, 519 one-bedrooms, 402 two-bedrooms, 42 three-bedrooms, and four penthouse units.

10 South Van Ness Avenue massing, illustration by Arcadis

10 South Van Ness Avenue ground-level floor plans, illustration by Arcadis
The application uses Senate Bill 423 and the State Density Bonus Law to increase residential capacity and streamline approval. Zoning waivers have been requested to allow the project to bypass requirements such as open space, mid-block alleys, bulk, and height. The formal application submitted this week represents an increase from 952 units to 1,104 units compared with the preliminary application submitted in October 2024. Previously, Crescent Heights had been pursuing a 55-story iteration for the lot, with 1,012 units.
Arcadis is responsible for the design. Renderings show a glass-clad tower with a 13-story podium deck and shallow setbacks along the tower. Most of these setbacks will be attached to residential amenity spaces and shared outdoor decks. Amenities will include an indoor pool and outdoor podium decks on the second and 14th floors. The highest amenity space will give all residents access to a full-floor indoor space on the 50th floor with panoramic views across the city.

The Hub Market & Octavia Area Plan zoning, image courtesy San Francisco City Hall website
The triangular plot is surrounded by Van Ness, Market Street, and 12th Street in the heart of the densely-rezoned Market & Octavia Area Plan, formerly known as the Hub. The site is surrounded by 1550 Mission Street, 30 Otis Street, and the stagnate construction site at 30 Van Ness Avenue.
Lendlease halted construction soon after the groundbreaking in 2022. The developer and the city have been in public talks, working to restructure the agreement to make the plans economically feasible for Lendlease, but for now, the site remains inactive.
The property last sold in 2014 for $58.2 million. The estimated cost and timeline for construction have yet to be shared.
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Let’s go! 1k new units of housing! SF needs to start greenlighting dozens of these!
100 additional units is a significant amount of weight added. Some reengineering will certainly be required.
But please let this triage of towers on Market become a thing. One singular site adding an additional 1,000 units? Those are NYC numbers.
1104 units can be built on just 1 acre of land. Remember that.
Lovely, but I don’t know if this will actually be going vertical in any reasonable timeframe. Wish it wasn’t so.
Approve and build please. That intersection is a blight
Never gonna be built.
Please build, that’s prime real estate that’s just empty and ugly. A tower there is perfect
I dig it. Let’s build it!
I hope I live long enough to see it…or even live in it.
wow!! I love this.
Only comment is that I’d prefer less glass, like the design for 50 main street which looks so elegant.
All of this stuff will eventually happen, it’s just a matter of time. San Francisco will be fine. It has too many positive qualities: weather, architecture, already quite dense and walkable, and tons of jobs (including in the South Bay) for it to die like Detroit. For all of the hubbub in the last five years, SF is currently the second most expensive city in the US after NYC. SF will become the Manhattan of the West, although in reality it will be closer to Brooklyn in terms of density. SF in around 50-100 years, once The Hub, Mission Bay, Dogpatch, Candlestick, Geary Corridor, and SOMA are fully built out, will be a truly incredible place.
They are needed. Build now.