Preliminary Permits Filed For Seawall Lot 330 Housing, San Francisco

555 Beale Street, rendering by Grimshaw and Perry Architects555 Beale Street, rendering by Grimshaw and Perry Architects

Preliminary permits have been filed for the residential component of a master plan development along San Francisco’s Embarcadero Waterfront. The initial plans describe developing Seawall Lot 330, also addressed as 555 Beale Street, with over six hundred dwelling units across two residential buildings. Strada Investment Group is the project sponsor.

Earlier this year, Strada received approval from the San Francisco Port Commission to split the office and housing components of the Piers 30-32/SWL 330 master plan. Both properties are currently owned by the city. The Executive Director of the Port of San Francisco, Elaine Forbes, said that the developer has determined that based on “based on a $125 million infrastructure funding gap, the complex timing of the U.S. Army Corps-led seawall project, prolonged weakness in the office market, and uncertainty in federal infrastructure funding,” the office component for Piers 30 and 32 is too speculative to proceed.

555 Beale Street site plan, illustration by Grimshaw and Perry Architects

555 Beale Street site plan, illustration by Grimshaw and Perry Architects

555 Beale Street site map, illustration by Grimshaw and Perry Architects

555 Beale Street site map, illustration by Grimshaw and Perry Architects

Full build-out will yield around 600,580 square feet across the two structures, with 433,460 square feet of housing, 186,290 square feet for parking, and 6,970 square feet of ground-level retail. Unit sizes will vary, with 162 studios, 321 one-bedrooms, and 136 two-bedrooms. The podium-level garage will be provided for 354 cars and 37 bicycles. Of the 619 apartments, 93 will be deed-restricted as affordable housing.

Los Angeles-based Grimshaw Architects will oversee design, with Perry Architects serving as the executive architect. Elevations help express the distinct design approaches for the two phases. The glassy tower, dubbed T1, will reach 23 floors tall, rising from a five-story podium. The exterior will be wrapped with a curtain wall glass skin, with design elements including bronze-toned accents and mullions. The ten-story building, named T2, will be wrapped with a mix of floor-to-ceiling windows, GFRC cladding, and bronze-toned metal panels.

555 Beale Street T1 vertical elevation, illustration by Grimshaw and Perry Architects

555 Beale Street T1 vertical elevation, illustration by Grimshaw and Perry Architects

Seawall Lot 330, image via Google Satellite outlined approximately by YIMBY

Seawall Lot 330, image via Google Satellite outlined approximately by YIMBY

The 2.3-acre property is located along Beale Street and the Embarcadero, directly across from Piers 30 and 32. The site is currently occupied by surface parking and a non-profit-led navigation center.

The estimated cost and timeline for construction have yet to be shared. Given the preliminary nature of the application, certain details and design elements are likely to be changed. The formal application has not been filed.

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13 Comments on "Preliminary Permits Filed For Seawall Lot 330 Housing, San Francisco"

  1. Would love to see this one built. Perfect way to add density and some street-level vibrancy on non-game days

  2. Damn. The 30-32 pier project sounded so cool, hope it’s still done someday.

  3. In other words, won’t break ground at any point in the foreseeable future.

  4. Love this design much more than the previous, swoopy pair of towers. Please just build it! We’ve lived two blocks away for almost 20 years now and this parcel was “going to be” developed four different times: with the Justin Herman Cruise Terminal, the America’s Cup development, the Warrior’s waterfront arena, and now the current proposal. Glad they’ve split the residential from the office development – replacing the piers would be nice, but the residential is more important for vitality in the neighborhood. And maybe this will allow the restaurant space next door (formerly Socialite/Cento/Caputo/Slanted Door) to finally succeed.

    • Especially removing the homeless shelter from the area causing havoc on the local businesses and restaurants, I’m sure you guys would love to get that removed that was a horrible idea from the beginning

  5. Will this building be taller than the bridge that passes by it? There are a few buildings that are shorter than the bridge when driving across and it feels so wrong. I really hope this towers over the bridge, even if it’s by a little.

    • Cant theirs muddy sand the closer it is to the water, if its to high the building would be unstable to build on its to close to the water. It would be the millennium tower all over again.

      • Millennium Tower has a concrete frame (3x heavier than steel) and did not have foundation pilings that went all the way to bedrock. That was the problem, not the soil.

      • That’s wrong and it’s the only building with issues. We can build much higher.

    • Watermark is 282′ and this is going to be 230′

      So by my estimation, it will be ~at bridge height as the bridge crosses Main St

  6. Swingin’ Downtown! Build baby build at there
    W

  7. Scotty McWiener | December 6, 2025 at 3:06 pm | Reply

    This will help define the inland side of The Embarcadero. Not a bad design either. Build it!

  8. I’m wondering if the Watermark homeowners on the sides exposed to this view blocker are doing cartwheels over this?

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