Updated plans have been filed for a seven-story apartment complex at 2800 Geary Boulevard in San Francisco’s Presidio Heights. The project is among the first applications to utilize the Housing Choice-San Francisco program, part of the recently passed San Francisco Family Zoning Plan. JS Sullivan is responsible for the application.
The roughly 78-foot-tall structure will add 49 dwelling units and approximately 540 square feet of commercial retail to the corner lot. Apartment sizes will vary, with six studios, 18 one-bedrooms, 21 two-bedrooms, and four three-bedrooms. The podium-style structure will comprise a two-story concrete podium above a five-story wood structure. Parking will be included for 47 cars across several stackers in the ground-floor garage, and 49 bicycles in a dedicated room accessible from along Wood Street.
Kip Coleman Architecture is responsible for the design. While renderings have not been published, the facade elevations show a stripped-down aesthetic with balconies and floor-to-ceiling windows.
According to the city’s planning department, the San Francisco Family Zoning Plan started with public outreach in 2023. Legislation for the plan was introduced by Mayor Daniel Lurie in June 2025 and approved by the city in December. The Housing Choice-San Francisco program is considered an alternative to the State Density Bonus Law, with additional parameters on height and bulk controls. Unlike the State law, the HC-SF Program does not require on-site affordable housing.
The quarter-acre property is located at the corner of Geary Boulevard and Wood Street. Demolition will be required for an abandoned auto shop. Future residents would be just a few blocks away from the City Center shopping mall, two blocks from the USF Lone Mountain campus, and a few blocks from the UCSF Laurel Heights redevelopment project led by the Prado Group.
The estimated cost and construction duration have not yet been established.
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As tepid as this is for such a wide boulevard, gives much hope for this important corridor. Loving the 4, 3 bedroom units. Yes, families want to actually grow here.
Should be taller, considering it’s on Geary itself and one block from the mega-upzoned corner of Masonic and Geary where they want to build 400 foot towers or close to it. Whatever, we’ll take it.
Did the plan show 400ft heights on Masonic and Geary?? Def not opposed to it, but seems a bit ‘bold’. Lol
I’m fine with less retail on Geary, or if anything, making it more big-box-like retail. Putting car dealerships out here actually makes a decent amount of sense, for example, given that it’s a more car-centric area. For smaller footprint retail, I’d prefer not to give too much competition to Clement St, which is a far more desirable, walkable retail strip, or even California. There’s a remarkable amount of retail in this area and would prefer not to have it get too watered down / have vacancies.
This will certainly be the most unique structure in San Francisco according to the article, “The podium-style structure will comprise a two-story concrete podium ABOVE a five-story wood structure.” Don’t know how that will be built, but I want to watch as they pull the formwork off of the podium… from a distance!
LMAO nice catch
I wondered about that, too 🧐.
Them darn pesky prepositions!
Seems like an appropriate project for this location and it is nice to get rid of the low-slung crappy car buildings.
This is fine, let’s do it. For the first time in my life though, gonna say – do we need so much parking here? 38 Geary and 43 Masonic buses are right here and many more transit options nearby. I am surprised there are almost as many spots as units in this development.
agreed, but at least its stacked parking so is cheaper and doesn’t take up much space. Also more of a pain to access your car so maybe discourages driving a little? But your point totally still stands.
There aren’t that many other transit options nearby. This location is nowhere near a BART or underground MUNI line, and even the 43 Masonic is a fairly random line to either the Marina or through Twin Peaks to Daly City.