The City of Oakland has approved plans for the seven-story proposal at 2301 Telegraph Avenue in Northgate, Oakland. The unique mixed-use project aims to create a new community anchor for the neighborhood with affordable housing, retail, offices, and a performance center. Parcel Projects and McCormack Baron Salazar are jointly responsible for the development.
The expedited approval process was in part achieved using Senate Bill 35, introduced in 2017 by State Senator Scott Weiner and approved by Governor Jerry Brown. The bill sets a standard list of requirements the project must meet to be eligible.
2301 Telegraph Avenue vertical cross-section, design by Mithun and Parcel Projects
The timeline for 2301 Telegraph started in 2015 when Parcel Projects and McCormack started engaging with neighborhoods and public meetings. The meeting with hundreds of people and 60 organizations in the city. The city first received the proposal seven months ago, in March of this year. The development permits were filed with the city just two months ago.
The 78-foot tall structure will yield 43,700 square feet, of which 4,970 square feet will be for retail. Of the 58 units, half will be dedicated to Transitional Age Youth, and one will be dedicated to an on-site manager. Apartment sizes will range from studios to one and two bedrooms. Mithun and Parcel Projects will be collaborating for the architectural design.
2301 Telegraph Avenue semi public terrace, design by Mithun and Parcel Projects
2301 Telegraph Avenue view from the second-floor terrace, design by Mithun and Parcel Projects
The first floor will include a cafe, bookstore, and performance center at the corner of Telegraph Avenue and 23rd Street, managed by the Nomadic Project. An art programming room will offer event space on the second half of the first floor.
The second floor will include a semi-public deck offering visitors seating with fresh air and city views. The rest of the floor will offer workshops, classes, a gallery space for arts, and offices for property management and supportive services. The art spaces will be run by community-based arts organizations based on-site or elsewhere in Oakland.
2301 Telegraph Avenue interior view, design by Mithun and Parcel Projects
2301 Telegraph Avenue floor programming illustration, design by Mithun and Parcel Projects
2301 Telegraph Avenue evening aerial view, design by Mithun and Parcel Projects
2301 Telegraph Avenue, image via Google Street View
McCormack Baron Management, the same firm behind the 755-unit 1300 Buchanan Street proposal in San Francisco, will be responsible for building management. Urban Strategies Inc. and First Place for Youth will provide supportive services for residents. Apartments will populate the rest of the building from the third level and up.
Reached for comment, Parcel Projects partner Erik Bloom shared “We are thrilled to be moving forward with the project and look forward to providing much needed affordable housing and space for community-based arts organizations in Oakland.” Bloom confirmed they are aiming to start construction in 2024, and the team is working on predevelopment and construction financing now.
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wow this is awesome. so great to see a housing project that actually serves the community in this area.
I think it is fantastic also. I only hope that Pepto-Bismol’s pink is just for the drawings. I personally don’t like that color much.
I am thrilled about this project. More housing that supports our Oakland community, please! And I echo Gage in hoping for a tasteful color. But I do hope it is colorful!