Construction is underway for the fully-affordable 11-story development at 300 De Haro Street in Potrero Hill, San Francisco. Foundation work is underway, with the first crane segment visible on site. DM Development and MRK Partners are jointly responsible for the project.
The project has evolved significantly over the years, beginning with a 2020 application for a seven-story mixed-use development with 290 group housing units. By 2021, DM Development’s plans increased to 12 floors with 450 group-housing units, of which 184 would be deed-restricted as affordable.
300 De Haro Street updated design, rendering by BAR Architects & Interiors
In mid-2024, the final plans were submitted to transition to an 11-story, fully affordable development with 425 studios. The 425 units will be deed-restricted as affordable for households earning between 30-70% of the area’s median income. Construction started on the project with a groundbreaking ceremony last August.
The roughly 120-foot-tall structure is expected to yield around 189,980 square feet, including 425 studio apartments and roughly 6,000 square feet of ground-floor retail. Each unit will be set with a private bathroom and kitchenette. Landscaping improvements will include a patio extension from the sidewalk along De Haro Street, a second-floor courtyard, and a rooftop deck. Residential amenities will include lounges on the 2nd and 11th floors, on-site laundry, a fitness center, and a second-floor community kitchen.
300 De Haro foundation view, image by Andrew Campbell Nelson
300 De Haro Street ground-level floor plan, illustration by BAR Architects & Interiors
The 0.62-acre parcel is a triangular corner lot bound by De Haro Street and 16th Street. The property is near the California College of the Arts campus, which is scheduled to close in 2027 and be reoccupied by Vanderbilt University as the California College of the Arts Institute at Vanderbilt.
Thompson Builders is the general contractor, with design by BAR Architects & Interiors. The development team expected the building to open as early as mid-2027.
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“Fully affordable” to me always reads as “future run-down projects.” I think neighborhoods function better when people of lower economic means are more incorporated into the fabric of the community.