Strada Delays Offices at Piers 30-32, Pursues Housing at Seawall Lot 330, San Francisco

Seawall Lot 330 housing cropped from the overview illustration, rendering by SteelblueSeawall Lot 330 housing cropped from the overview illustration, rendering by Steelblue

The San Francisco Port Commission has approved an amended plan to split Piers 30-32 from the residential development across the Embarcadero at San Francisco’s Seawall Lot 330. The lot splitting was requested by Strada Investment Group to pause the office project and build over seven hundred units on the triangular lot at Bryant Street and the Embarcadero. Both properties are currently owned by the city.

Seawall Lot 330, rendering by Grimshaw

Seawall Lot 330, rendering by Grimshaw

Seawall Lot 330 sidewalk view, rendering by Grimshaw

Seawall Lot 330 sidewalk view, rendering by Grimshaw

The lot splitting was ultimately approved to give the developer more flexibility for the future. In documents prepared by the Executive Director of the Port of San Francisco, Elaine Forbes, the “two new, site-specific agreements with affiliates of Strada Investment Group that better reflect current market realities and support the City’s urgent housing goals.”

Further on, Forbes highlights that the developer has determined that based on “based on a $125 million infrastructure funding gap, the complex timing of the U.S. Army Corps-led seawall project, prolonged weakness in the office market, and uncertainty in federal infrastructure funding,” the office component for Piers 30 and 32 is too speculative to proceed.

Seawall Lot 330 pedestrian view, rendering by Grimshaw

Seawall Lot 330 pedestrian view, rendering by Grimshaw

Seawall Lot 330 and Piers 30-32 latest proposal, rendering by Steelblue

Seawall Lot 330 and Piers 30-32 latest proposal, rendering by Steelblue

However, given the various financing options available for housing, Strada is set to pursue housing across The Embarcadero. According to documents shared by the city, the term sheet for the Seawall Lot 330 development includes 713 residential units and 13,000 square feet of housing across three structures. Grimshaw is the project architect, with landscape architecture designed by James Corner Field Operations.

Seawall Lot 330, image via Google Satellite outlined approximately by YIMBY

Seawall Lot 330, image via Google Satellite outlined approximately by YIMBY

Approximately 186 units will be deed-restricted as below-market-rate housing spread across a 94-unit affordable housing building and 92 units across the two other structures. One of the market-rate buildings will utilize the State Density Bonus law to increase residential capacity and resilience infrastructure funding.

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14 Comments on "Strada Delays Offices at Piers 30-32, Pursues Housing at Seawall Lot 330, San Francisco"

  1. Will this get blocked by NIMBYs because of a bird or some shadow, or some stupid CEQA lawsuit?

  2. Replace the office component with residential.

    • I’d agree, but my understanding is that the restrictions on use of the piers in the law that established the Port Commission would not permit pure residential. As I understand it, any development needs to have some “maritime” connection. Maybe an Old Sailors and Longshoremen retirement Home?

  3. As a neighbor who has lived two blocks from this underutilized parking lot for 19 years, this can’t be built soon enough. While I wish the piers would be developed at the same time, it’s more important for the vitality of the neighborhood to get 713 new households built and filled with life. And the latest renderings look a lot better than the earlier twin-tower design. Just build it please!!!

  4. Exciting. Love these community transforming projects!

  5. Love this! I wish this was what has been/would be built at Brooklyn Basin in Oakland. This is so much more interesting than the bland stuff built there.

  6. What an unbelievably amazing place that would be to live!

  7. wowoowowowow!

  8. 5 Gen SF Native | July 10, 2025 at 4:45 pm | Reply

    I thought the whole point of tying the residential project across the embarcadero with the Piers 30 & 32 office project was that the profit from the residential side could help make the retrofit of Piers 30 & 32 possible. Now the developer walks away with all the profit and Piers 30 & 32 will continue to waste away, crumble and eventually be red-tagged and used for nothing. The office project will never pencil out… SF Port just killed Piers 30-32 by allowing this lot split.

    • The piers were never going to be “retrofitted,” they’re too old and unsafe, too low for sea level rise, and there’s a lot of remediation of the sludge underwater to be done. All the various proposals over the years required the demolition of the existing piers, removal and remediation of the polluted sludge underneath, and the construction of new structures at a higher level designed from scratch to hold whatever buildings/offices/retail they would hold. Agree that this and all previous proposals tied the two parts together (330 paid for 32-34) but it’s a wash. Perhaps better to get the development (and the revenue to the City and the Port Authority) and just plan to use public funds to demolish and remediate the piers. Perhaps create some open green space as was done with Pier 36 and call it a day?

      • (On follow up) As a nearby resident over 19 years, I remember the Justin Hermann cruise terminal proposal, the America’s Cup development proposal, the Warriors Arena proposal, and now the Strada proposal. If there’s any chance at all this will actually get done, even just half of it, I’d say get 1/2 of a good development in the ground and occupied. Half is better than nothing, which is what came from all those previous proposals. Just my 2 cents…

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