The City has approved plans for the 35-story residential tower at 395 3rd Street in SoMa, San Francisco. The high-rise project is expected to create 524 apartments from a surface parking lot at the corner of 3rd and Harrison Street, overlooking I-80. Strada Investment Group is the developer.
The 384-foot tall structure will create 553,840 square feet with 455,820 square feet for residential use, 4,460 square feet for ground-level retail, and 71,890 square feet for the four-level basement garage. Of the 524 apartments, sizes will vary with 96 studios, 299 one-bedrooms, and 129 two-bedrooms. Parking will be included for 125 cars and 240 bicycles. The garage will be accessible from a porte-cochère connecting to Saint Francis Place.
395 3rd Street crown with the Salesforce Tower in the background, rendering by Henning Larsen
395 3rd Street vertical cross-section, illustration by Henning Larsen
According to planning documents from January this year, the tower will include 84 affordable units, with 49 for residents earning around half of the Area Median Income, 17 for 80% AMI households, and 18 for 110% AMI households.
Henning Larsen is the design architect, with Multistudio acting as the executive architect. The project takes influence from the state’s Redwood trees and forests. The tower will be clad with textured panels of glass fiber reinforced concrete or pre-cast concrete complemented by brass-tone frames-railing. Construction will start with a mat slab foundation and a drilled shaft foundation system extending to bedrock. This will not require impact pile driving, reducing noise from work. Excavation will be needed for 40,300 cubic yards.
395 3rd Street crown, rendering by Henning Larsen
395 3rd Street podium, rendering by Henning Larsen
395 3rd Street from Harrison Street looking north, rendering by Henning Larsen
The 0.52-acre property is located at the corner of 3rd Street and Harrison Street, one block from Moscone Center and Yerba Buena Gardens within the Central SoMa Plan area. The two most notable proposals in the immediate area from 395 3rd Street include 620 Folsom Street and 95 Hawthorne Street.
Alongside plans for 395 3rd Street, Strada has pushed forward construction on 555 Bryant Street and the Samuel Merritt University campus expansion in Downtown Oakland. The San Francisco-based firm has partnered with others for various large-scale projects like the Tanforan Mall redevelopment, Pier 30-32, New Plaza East, Lake Merritt BART Station, and the nearly-complete 1629 Market Street.
395 3rd Street design inspiration, illustration by Henning Larsen
395 3rd Street retail space, rendering by Henning Larsen
395 3rd Street seen from Harrison Street, rendering by Henning Larsen
395 3rd Street surface parking, image via Google Street view
The application received Community Plan Exemption for the environmental review process per sections 21083.3 and 15183. Construction is expected to last around 35 months from groundbreaking to completion for $200 million, a figure not inclusive of all development costs. The timeline shows that the demolition, shoring, and grade will last seven months. Following that, vertical construction will last 28 months. According to a 2022 presentation, Strada has aimed to start construction as early as 2024.
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I’m really looking forward to this one;
hope it makes it out of the ground.
This tower is pure San Francisco. Looking forward to it and revitalization of the city
core.
Anyone else feel like this should be like 25% taller? It feels a little short given the height of the podium.
Agreed
Given the significant population exodus from SF since 2021, and the likelihood that it will continue, I gotta wonder if the feds will bail out the construction lender.
Three such residential projects have come to a halt in SanJose, a more populous city with a far lower exodus rate than SF.
You think the population will fall to the extent we don’t have a housing crisis? I doubt that. In fact living in SF I highly doubt the population is currently falling. I’m looking to move apartments and it’s significantly more competitive than a year ago. I know plenty of people who have moved here recently and far less moving away. Almost every neighborhood not dependent on office workers has rebounded quite nicely foot traffic and business wise.
“Given the significant population exodus from SF since 2021, and the likelihood that it will continue, I gotta wonder if the feds will bail out the construction lender.”
Santa Clara is building 23-story apartments, in a city that used to decline any residential tower taller than 4 storys.
More supply might make prices come down and make SF attractive again. Of course, city governance has to improve.
This is a great looking building but that “design narrative” is some top notch horsesh*t.
Right?
“…corner of 3rd and Harrison Street, overlooking I-80…”
How quaint. Anyhow, putti g that aside, why bother with the retail component? No retail ever moves into the crappy afterthought storefronts developers put up, and there’s plenty of empty retail in that area already.
These guys and gals at Strada are among the very best in the development business. I’ve watched them alter the urban landscape in downtown Oakland over the last 15 years reaping extraordinary returns in the process. If they do break ground in 2024 and begin to deploy $200M+ then, the near-term is not as bleak as many would lead readers to believe.
How can I get in there please and thank you so much
The building is across the street from my apartment and I will miss the views of downtown. I hope it will be a pleasant experience to look into other people’s windows.
“The building is across the street from my apartment and I will miss the views of downtown.”
You could move into another apartment building with the views you want, including this one when completed.
Enough of this NIMBY-style whining. A person who says “I would rather than hundreds of other people stay poor rather than I give up a small luxury”.
Do we know if units will be for rent or for sale ?