YIMBY Tours 1510 Webster Street in Downtown Oakland

1510 Webster Street pedestrian view from Webster and 15th Street, image by Andrew Campbell Nelson1510 Webster Street pedestrian view from Webster and 15th Street, image by Andrew Campbell Nelson

Construction has topped out for the 19-story mass timber apartment structure at 1510 Webster Street in Downtown Oakland, Alameda County. The project, the tallest mass timber tower on the West Coast, will bring 236 new residences capped by a public rooftop deck. oWow, the project developer, hopes to welcome their first residents before the year’s end.

The mass-timber and concrete structure topped out earlier this month, with facade installation nearly topped out. The modular panels, built in Canada, are just part of several efficient construction methods that allowed oWow to reach this milestone less than a year after the groundbreaking last October.

1510 Webster Street evening view, rendering by oWow

1510 Webster Street evening view, rendering by oWow

1510 Webster Street seen from Harrison Street, image by Andrew Campbell Nelson

Speaking with YIMBY, oWow Co-Founder and CEO Danny Haber shared that plans for 1510 Webster Street have been adjusted significantly after the firm conducted an in-person survey of over 500 people at Lake Merritt, the Emeryville IKEA, and Dolores Park in San Francisco to learn more about what people want from their apartment. Haber explained that during the course of the survey, “Each week, we would get people’s feedback and change the plan. We did weekly iterations for months.”

By far, the biggest change for 1510 Webster and their adjacent proposal at 1523 Harrison will be bigger apartments. “One thing we learned was that our square footage was too small… We increased our sizes between 30-50% on our apartments for overall square footage.” Another significant alteration was for the two-bedroom apartments. As Haber put it, he “didn’t understsand the level of hate that people have for two-bedrooms with shared walls.”

1510 Webster Street from across Lake Merritt, image by Andrew Campbell Nelson

1510 Webster Street from across Lake Merritt, image by Andrew Campbell Nelson

1510 Webster Street ground level from the construction site, image by Andrew Campbell Nelson

1510 Webster Street ground level from the construction site, image by Andrew Campbell Nelson“We were surprised by how much time people still spend in their bedrooms… There are a ton of people who work all day in their bedrooms.” Talking with people and visiting other apartments, Haber noted few residents “actually use those co-working places because people really focus on setting up good working spaces in their apartment.” In response, the firm made “a good place for people to set up a desk for workspace with natural light.”

The project will create 236 rental units, of which 51 are designated as affordable for 16 very low-income and 35 moderate-income households. Unit sizes will vary between one-bedrooms and two-bedrooms. Parking will be included for 76 bicycles and no cars. Regarding that last point, Haber said “we were incorrect that, at this point, you don’t really need parking. So one thing we’re going to do with Harrison is we’re going to add a lot more parking because we feel that, based upon data and what we’re seeing, it’s an important demand.”

1510 Webster Street looking south from near 17th Street, image by Andrew Campbell Nelson

1510 Webster Street looking south from near 17th Street, image by Andrew Campbell Nelson

1510 Webster Street at dusk, rendering by oWow

1510 Webster Street at dusk, rendering by oWow

The 187-foot tall structure will yield around 193,000 square feet with 150,200 square feet for housing, 2,930 square feet for retail, and 2,590 square feet for residential amenities split between the ground level and the rooftop. Shared open spaces will be created on levels 7 and 17.

The rooftop deck is expected to become a public amenity occupied by a future commercial tenant. Haber said of the retail space, “We’re talking to different groups… Our goal would be to have one operator take the vast majority of the space to successfully integrate it together.” The rooftop will be accessible from the ground floor public courtyard. Residents will also be able to enter their apartments from the plaza or through the interior lobby.

1510 Webster Street rooftop view, image by Andrew Campbell Nelson

1510 Webster Street rooftop view, image by Andrew Campbell Nelson

1510 Webster Street future public patio, image by Andrew Campbell Nelson

1510 Webster Street future public patio, image by Andrew Campbell Nelson

1510 Webster Street interior view showcasing the mass timber frame, image by Andrew Campbell Nelson

1510 Webster Street interior view showcasing the mass timber frame, image by Andrew Campbell Nelson

1510 Webster Street pedestrian view seen from 15th Street looking toward the Julia Morgan-designed YWCA, image by Andrew Campbell Nelson

oWow is the architect. The design for 1510 Webster was made to complement the scale of the adjacent YWCA Building designed by the famous early 20th-century architect Julia Morgan. Earth-tone terracotta and precast material will mirror the historic structure.

Immediately next to 1510 Webster, oWow has proposed another mass timber project. The 25-story tower at 1523 Harrison Street would create 361 apartments and parking. Construction is expected to start next year after 1510 Webster has completed.

1510 Webster Street rooftop view looking east toward Lake Merritt, image by Andrew Campbell Nelson 1510 Webster Street rooftop view looking south, image by Andrew Campbell Nelson

1510 Webster Street rooftop view looking southeast, image by Andrew Campbell Nelson

1510 Webster Street rooftop view looking southeast, image by Andrew Campbell Nelson

1510 Webster Street rooftop view looking toward the AT&T offices (left) 1900 Broadway (center) and 1717 Webster (right), image by Andrew Campbell Nelson

1510 Webster Street rooftop view looking toward the AT&T offices (left) 1900 Broadway (center) and 1717 Webster (right), image by Andrew Campbell Nelson

1510 Webster Street Lake Merritt fountain, image by Andrew Campbell Nelson

1510 Webster Street Lake Merritt fountain, image by Andrew Campbell Nelson

Atlas podium deck seen from 1510 Webster Street, image by Andrew Campbell Nelson

Atlas podium deck seen from 1510 Webster Street, image by Andrew Campbell Nelson

View of 412 Madison Street from 1510 Webster Street, image by Andrew Campbell Nelson

View of 412 Madison Street from 1510 Webster Street, image by Andrew Campbell Nelson

New Marriott Hotel seen from 1510 Webster Street, image by Andrew Campbell Nelson

New Marriott Hotel seen from 1510 Webster Street, image by Andrew Campbell Nelson

Emeryville skyline seen from 1510 Webster Street, image by Andrew Campbell Nelson

The 0.32-acre property is located at the corner of 15th and Webster Street, close to AC Transit, BART, and Lake Merritt. From the top, we could spot a few projects covered by YIMBY, including Atlas, 1431 Jefferson Street, 1900 Broadway, the rising Brooklyn Basin waterfront development, and 412 Madison Street in Jack London Square.

1510 Webster Street seen from Grand Avenue across Lake Merritt, image by Andrew Campbell Nelson

1510 Webster Street seen from Grand Avenue across Lake Merritt, image by Andrew Campbell Nelson

DCI, the same firm involved with One De Haro, the first Cross Laminated Timber office development to finish in California, will be the structural engineer. Calichi Design Group is the civil engineer. oWow expects to achieve Temporary Occupancy Certification as early as December this year, allowing occupancy for the first two levels. Full occupancy is expected in 2024.

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9 Comments on "YIMBY Tours 1510 Webster Street in Downtown Oakland"

  1. Jamisha Watkins | August 29, 2023 at 10:45 am | Reply

    How do I apply ahead

  2. The building went up really quickly which is amazing in and of itself. I like the colors, everything is either grey, a shade of grey and white as far as a lot of new buildings and the repainting of old buildings. I like grey but some color is nice, it is clean and refreshing and stands out in that neighborhood as a nice change. Of course, people want larger apartments and more privacy, it is nice they asked and took action on that.

    It is amazing how quickly the original Bay Bridge went up and how much longer it took to get the replacement for the New Eastern Span. The politics, unions, permits, supplies, and everything else seemed to work better together back then. Now you look at something there seem to be lawsuits from one group or another, politics complicate everything, and the permits and all the other government agencies involved seem to work against each other so it is any wonder something gets built at all. This seemed to bypass a lot of that or so it seems.

    • Rose colored glasses. Not as much environmental rigmarole but there was plenty of those other things. If anything the biggest difference between now and then is it seems like that era carried a strong “can-do” attitude, optimism and sense of purpose.

  3. Shame that the infill panels are so flat. The banding seems very clunky. And the base is not the same. They indicated a kind of masonry before with corner coining and similar masonry detail. Now we have a bunch of lines running around the base. Got a bit cheaper looking.

  4. It turns out parking is an important demand.

  5. Where are the pictures of the mass timber and mass timber construction? Too many pix of the
    “view”. 9 pix of the view from the project. I wonder how much YIMBYs cut is for this sales brochure.

  6. How can I apply for one of the 16 very low income units? I’m on a fixed income.

  7. I agree way too boxy.

  8. How do I apply ahead

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