Preliminary plans have been filed for Coastal Crest Residences, a potential residential redevelopment of the Pacifica Quarry Site by Rockaway Beach. The builder’s remedy-assisted application looks to create a new residential neighborhood of over a thousand affordable units pushed back from the San Mateo County coastline. The project is a joint venture led by Paul Heule’s Michigan-based company, Eenhoorn.
The current application looks to designate all 1,021 units as affordable housing, though 80% of all units will be deed-restricted as affordable to moderate-income households, and 20% of units will be affordable to low-income households.

Coastal Crest Residences, site map by BAR Architects & Interiors
The initial plan set looks to add 21 buildings. Full build-out will create just of a million square feet of floor area, excluding parking, with 988,000 square feet for housing and 25,000 square feet for retail. Garages built across the site will provide capacity for 1,286 cars, of which 90 will be for commercial visitors.
BAR Architects & Interiors is listed as the project architect. While architectural details have not been published, the site map shows some information about the urban planning. The plans show three distinct sizes, the largest of which is two massive apartment buildings elevated on Blocks 1A and 1B. The smallest form is the 10 structures occupying Block 3, which appear more similar to townhouse-style complexes. The highest point for construction will be added in Block 5, with two structures looking to replace the hilltop Labyrinth near Mori Point.

Rockaway Quarry circa 1938, photograph by Dorothea Lange
The 86-acre site is located just off Highway 1, between the small Rockaway Beach enclave and the Pacifica neighborhood next to Sharp Park Golf Course. Future residents would be a 35-minute bus ride away from the Daly City BART Station.
Paul Heule is responsible for the application filing through Preserve @ Pacifica, LLC. The estimated timeline for approval and construction has yet to be established. The developer has invoked the Builder’s Remedy to streamline the approval process, a pathway made possible by the state law as a consequence of not having a state-compliant housing element.
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Oh, wow. I always thought that was a park or nature preserve.
No, let’s NOT do this. This is an awful place to sprawl. FFS, I thought that this was a park anyway. I know that your boy Scotty is trying to destroy the Coastal Commission, but last I checked it still exists, and I am sure that they will have something to say about this.
For the record, every project proposed for this site has failed for the last thirty years. This site needs to be added to the GGNRA and the threat removed for good.
This is going to cause an uproar in town. While I appreciate increasing our housing supply, this area is effecively a public park and nature preserve. Pacifica should consider upzoning to densify their commerical corridors instead of sprawl.
Also, building on that cliff seems like a dangerous, ill informed idea. The state is currently pushing managed retreat from the ocean.
Wow, I never thought I’d say this on this site — I don’t support this development. I think the state of California should buy this land and set it aside for preservation.